Tuesday, August 2, 2011
great love
Should you give that Brand Shoesspeech for free, because people who pay speakers will be in the audience?There's clearly a Google mythology and a Starbucks one was well. We feel differently about brands like these than we do about, say Maxwell House or Random House.Let's try the Wikipedia: Myths are narratives about divine or heroic beings, arranged in a coherent system, passed down traditionally, and linked to the spiritual or religious life of a community, endorsed by rulers or priests.The key word, I think,http://wushuai88.blog.com/ is spiritual.It's also easy to assume that mythology will guarantee financial success, but it didn't work for General Magic, a company which successfully leveraged the heroic reputations of its founders, created a very hot IPO but failed to match the needs of the larger market Should you contribute code to the new kernel because people will see what you've done? Appear on a talk show, do a signing, call in to a radio show? It's fun to do impossible projects because then you don't have to worry about what happens if you succeed... you have a safety net, because you're dreaming the impossible dream.Just under the wire, L. Frank Baum's heirs have no copyright protection on The Wizard of Oz. As a result, there are Broadway musicals, concordances, prequels, sequels and http://huhu5.blogbaker.com/ more. All of which creates a rich, emotional universe (and makes the copyrighted movie even more valuable).There are dozens, if not hundreds of entertainment mythological brands. James Bond and Barbie, for example..Zig saved the day. With his relentless generosity, corny stories and down-home wisdom, Zig Ziglar invented modern motivational speaking, and touched the world. He touched my world, that's for sure.
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