In the case of the Civic, the quality of manufacture is clearly higher by any measure.http://nohu89.blog.com/ Spending an extra million dollars to get five minutes faster isn't as important to the Fedex brand as spending a million dollars to make the website delightful.Microsoft struggles because sometimes they get both wrong. Software that has a user interface that's a pain to use rarely leads to delight, and bugs represent significant manufacturing defects, because sometimes (usually just before a presentation),http://jkjk1.tumblr.com/   the software doesn't work as expected--a noticed variation.Dropbox is a company that got both right.The manufacturing is more exact, the likelihood that the car will perform in a way you don't expect is tiny.Let's think about manufacturing variation for a second: Fedex promises overnight delivery. 10:20 vs 10:15 is not something the recipient cares about. http://www.caringbridge.org/visit/zhangyiTomorrow vs. Thursday, they care about a lot. The goal of the manufacturing process isn't to reach the perfection of infinity. It's to drive tolerances so hard that the consumer doesn't care about the variation.  The design of the service is so useful it now seems obvious. At the same time, though, and most critically, the manufacture of the service is to a very high tolerance.