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And yet, many people choose to pay extra to eat at Shake Shack. Because it's "better." Faster doesn't matter as much to the Shake Shack customer.After all, if the long-term effects of a decision today can't possibly have any impact on the profit of this project (which will end in six weeks), then it's difficult to argue that http://jkjk3.tumblr.com/maximizing profit and doing the right thing are aligned.Deming defined quality as: (result of work effort)/(total costs). Unless you understand both parts of that fraction, you'll have a hard time allocating your resources.Consider what Philip Crosby realized a generation ago: Quality is free. (free essays are here). The local store gets very little long-term profit for its good behavior if it goes out ofvhttp://jkjk1.tumblr.com/   business before the long-term arrives.Leapfrogging that four week standard was one of the key reasons to adopt online business. Faster meant better, because faster led to tighter integration, It's cheaper to design manufacturing quality into a factory than it is to inspect it in after the product has already been built.These go hand in hand. Don't tell me about server uptime if your interface is lame or the attitude of the people answering the phone is obnoxious. Don't promise me a brilliant new service if you're unable to show up for the meeting. Don't show me a boring manuscript with no typos in it, and don't try to sell me ahttp://hjhj.sensualwriter.com/    brilliant book so filled with errors that I'm too distracted to finish it.more feedback and greater market share. Four weeks became two weeks became a day became an hour...