Tomorrow vs. Thursday, they care about a lot. The goal of the manufacturing process isn't to reach the perfection of infinity. It's to drive tolerances so hard that the consumer doesn't care about the variation. Spending an extra million dollars http://fgfg4.onsugar.com/to get five minutes faster isn't as important to the Fedex brand as spending a million dollars to make the website delightful.Microsoft struggles (when they struggle) because sometimes they get both wrong. Software that has a user interface that's a pain to use rarely leads to delight, and bugs represent significant manufacturing defects, because sometimes (usually just before a presentation), the software doesn't work as expected--a noticed variation.Dropbox is a http://hjhj7.tumblr.com/company that got both right. The design of the service is so useful it now seems obvious. At the same time, though, and most critically, the manufacture of the service is to a very high tolerance. Great design in a backup service would be useless if one in a thousand files were corrupted.The balance, then,On the other hand, we can probably agree that the design of the Bentley is more bespoke, luxurious and worthy of comment. is to understand that marketers want both. A short-http://www.caringbridge.org/visit/wubingbingsighted CFO might want neither.It's cheaper to design marketing quality into the product than it is to advertise the product.There are two reasons that quality of manufacture is diminishing in importance as a competitive tool:The happy theory of business ethics is this: do the right thing and you will also maximize your long-term profit.The unhappy theory of business